I have a rule. After every podcast, I write down 10 things I learned. I don't know if anyone else does this. Do you do this? Some people make illustrations. They send me what they've learned. It's a creation of a creation of a creation. A drawing of a podcast of someone's life.
But I broke my rule. It's been over a month. And my brain is digging for the lessons from my interview with the creator of Wordpress. I think I have Alzheimerâs. Matt was 19 years old when he started Wordpress. It was 2003. Now Wordpress.com gets more traffic than Amazon.com.
The Wall Street Journal and The New York Times both use Wordpress. I use Wordpress.
I wanted to know if itâs still worth the time and effort to make your own site. He said it is. Thatâs how you break out...
"We're trying to revitalize the independent web,â Matt Mullenweg said. Heâs 33 now. "It's not like these big sites are going anywhere. They're fantastic. I use all of them, but you want balance. You need your own site that belongs to you... like your own home on the Internet."
This is part of Mattâs code. Not Wordpressâs âcode.â Mattâs like a robot. I mean that as a compliment. There are many signs of this: language, ability, heâs very exact.
I had to interrupt. He was talking in code. And it was my job to translate.
He said, "If I send you a unit of work...â
"I don't mean to interrupt,â I said. âI'm a little bit of an interrupter. So I apologize in advance, but you talk in a very code-like language⊠'a unit of work.â How about âa task?â That works as well."
He laughed. And thanked me for translating. The podcast continued.
He told me about his personal code (again, robot).
People have values. Geniuses and other advanced forms of life have âcode.â So hereâs Mattâs...
A) Measure whatâs important to you.
Matt wrote a birthday blog. He does this every year to measure whatâs changed. It lists how many books heâs read over the past year, countries he traveled to and so on.
Heâs very specific.
Itâs a measurement of his personal freedom. He can see where time went. And if he chose himself. âYou cannot change what you donât measure,â Matt said.
So this year, I wrote a birthday blog.
B) Own the work you do
"Other sites provide space,â he said. âThey provide distribution in exchange for owning all of your stuff. You can't leave Facebook or Twitter and take all of your followers with you."
Thatâs why he recommends having your own website. Itâs yours. Not Facebookâs. Not Business Insiderâs or Huffington Postâs. Itâs yours.
When I first started jamesaltucher.com, I picked a template, posted a blog, shared a link on Twitter and within 3-4 minutes I had traffic.
C) Ignore concern
Matt dropped out of college and moved to San Francisco when he was 20.
âWere your parents upset?â
âTheyâve always been supportive,â he said. âBut they were concerned.â
That didnât stop him. He had direction. And when you know where youâre going, you donât ask for directions.
Sometimes I feel like Iâm driving with the wrong address in my GPS. And Siri wonât stop re-routing.
So what I learned from Matt: Reroute yourself as many times as it takes. Reinvent.
Put someone elseâs concern for your wellbeing on your gratitude list. But donât let it stop you. Donât let it get in the way of your code.
D) The myth of loyalty
When Matt moved and started his first job, he made more than his dad did.
âI got an amazing salary,â he said.
I kept wondering if his parents were upset. I donât know why.
âWere they upset?â
He said no. Again. But then he explained. âLearning spreads organically.â And when he moved, it helped spark possibility for his dad.
âHe worked at the same company for 26 or 27 years. He more than doubled his salary when he left. It made me so sad. I never want anyone to be in the situation my dad was in,â he said. âHe gave the loyalty of decades and they didnât return that loyaltyâŠâ
Why? Because they were following a different code. The âemployee codeâ is not the same as the âemployer code.â
I donât measure much. I try to let my life float by. And I hope to help people feel free enough to live by their own codes too. Like Matt and his dad.
Thatâs how I measure whatâs important to me. Am I supportive? Of myself and of others? If yes, then Iâm a mix of creation and evolution. Robot and human.
Code and DNA.
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