376 - Seth Godin: Go Back to What Lights Your Heart on Fire: This is What Makes a Hit
James AltucherJanuary 02, 202400:54:19

376 - Seth Godin: Go Back to What Lights Your Heart on Fire: This is What Makes a Hit

Seth Godin is best known as marketer and an author. But I think of him as one of the great thinkers we have today. He doesn’t create for the masses. He creates for a core group of people. Seth says to imagine this (it’s the essence of his creation, his art and his business): “You have a microphone, what are you going to do with it? My formula is I wake up in the morning and think about the people I seek to serve. That’s all I do. And I don’t reverse engineer it. I make it so that I can actually do my work.” He asks himself, “What change am I trying to make here?” And he wants you to ask yourself this, too.


 


Links and Resources


“Purple Cow (https://amazon.com) ” by Seth Godin


“Gracefully” by Seth Godin


Akimbo (Seth’s new podcast)  (https://www.akimbo.me)


Seth’s blog (https://seths.blog/subscribe/)


"This Might Work (https://amazon.com) " by Seth Godin


Seth Godin’s online course Alt-MBA (https://www.sethgodin.com/#altmba)  


 


Also Mentioned


Krista Tippett and her podcast “On Being”  (https://onbeing.org/series/podcast/)


Malcolm Gladwell’s podcast “Revisionist History”  (http://revisionisthistory.com)


The Davinci Code (https://amazon.com)


Gangnam Style


Chris Anderson


Kevin Kelly’s article “1,000 True Fans” (https://kk.org/thetechnium/1000-true-fans/)


“The Tipping Point” (https://amazon.com) by Malcolm gladwell


"Freakonomics" (https://amazon.com) by Stephen Dubner and Steven Levitt 


Choose Yourself (https://amazon.com) by me, James Altucher


Jerry Seinfeld


Sweet Green


Howard Schultz (founder of Starbucks)


Ayn Rand (author of “Atlas Shrugged”


Zig Ziglar


Warby Parker (https://www.warbyparker.com)


Wharton Business School


Adam Grant author of “Originals” (https://amazon.com)


James Cook


“The War of Art” by Stephen Pressfield


Jiro Dreams of Sushi (a Netflix documentary)


 


I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. (https://jamesaltucher.com/2018/07/seth-godin-376/)


 


Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:


Apple Podcasts (https://itunes.apple.com/us/podcast/the-james-altucher-show/id794030859?mt=2)


Stitcher (https://www.stitcher.com/podcast/stansberry-radio-network/the-james-altucher-show/e/52735033)


iHeart Radio (https://www.iheart.com/podcast/232-The-James-Altucher-Show-27085086/episode/ep-298-ryan-holiday-competition-28789411/)


Spotify (https://open.spotify.com/episode/0ABi9w3Qrb2EFNDeeXlHyz)


 


Follow me on Social Media:


Twitter (https://twitter.com/jaltucher)


Facebook (https://www.facebook.com/JAltucher.Blog/)


Linkedin (https://www.linkedin.com/in/jamesaltucher)


Instagram (https://www.instagram.com/altucher/)


 






------------

• What do YOU think of the show? Head to JamesAltucherShow.com/listeners (https://www.jamesaltuchershow.com/listeners)  and fill out a short survey that will help us better tailor the podcast to our audience!
• Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher (https://www.jamesaltuchershow.com/askaltucher)  and send in your questions to be answered on the air!

------------

• Visit Notepd.com (https://notepd.com/)  to read our idea lists & sign up to create your own!
• My new book, Skip the Line (https://www.amazon.com/Skip-Line-Experiments-Surprising-Reaching/dp/0062998927) , is out! Make sure you get a copy wherever books are sold!
• Join the You Should Run for President 2.0 (https://www.facebook.com/groups/president2.0)  Facebook Group, where we discuss why you should run for President.
• I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com (https://jamesaltuchershow.com/)

------------


Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts: 

• Apple Podcasts (https://itunes.apple.com/us/podcast/the-james-altucher-show/id794030859?mt=2)
• iHeart Radio (https://www.iheart.com/podcast/232-The-James-Altucher-Show-27085086/episode/ep-298-ryan-holiday-competition-28789411/)
• Spotify (https://open.spotify.com/episode/0ABi9w3Qrb2EFNDeeXlHyz)

Follow me on social media:

• YouTube (https://www.youtube.com/channel/UCRQlx2klE_aNrPhz2OyKRdg)
• Twitter (https://twitter.com/jaltucher)
• Facebook (https://www.facebook.com/JAltucher.Blog/)
• LinkedIn (https://www.linkedin.com/in/jamesaltucher)
podcast, james altucher podcast, altucher, Altucher Report, comedy,