Seth Godin is best known as marketer and an author. But I think of him as one of the great thinkers we have today. He doesn't create for the masses. He creates for a core group of people. Seth says to imagine this (it's the essence of his creation, his art and his business): "You have a microphone, what are you going to do with it? My formula is I wake up in the morning and think about the people I seek to serve. That's all I do. And I don't reverse engineer it. I make it so that I can actually do my work." He asks himself, "What change am I trying to make here?" And he wants you to ask yourself this, too. Links and Resources "Purple Cow" by Seth Godin "Gracefully" by Seth Godin Akimbo (Seth's new podcast) Seth's blog "This Might Work" by Seth Godin Seth Godin's online course Alt-MBA Also Mentioned Krista Tippett and her podcast "On Being" Malcolm Gladwell's podcast "Revisionist History" The Davinci Code Gangnam Style Chris Anderson Kevin Kelly's article "1,000 True Fans" "The Tipping Point" by Malcolm gladwell "Freakonomics" by Stephen Dubner and Steven Levitt Choose Yourself by me, James Altucher Jerry Seinfeld Sweet Green Howard Schultz (founder of Starbucks) Ayn Rand (author of "Atlas Shrugged" Zig Ziglar Warby Parker Wharton Business School Adam Grant author of "Originals" James Cook "The War of Art" by Stephen Pressfield Jiro Dreams of Sushi (a Netflix documentary) I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.